The Leader is responsible for the outcome of an entire business. They determines the identity, integrity and effectiveness of the organization for which they are responsible. The Leader is able to focus the relation market-organization and shapes the interplay between different business and staff processes, systems/instruments and people. The Leader sets clear goals that make the organization successful in the markets in which it operates. The Leader has an eye for market developments and the consequences for their business unit and translates those into issues that must be solved by his managers. In case the environment requires so, he/she will be able to change his business fundamentally and in all directions. The leader excels in the field from which they originate and makes decisions from a complete business perspective to ensure the continuity of the company. The Leader is a role model within his organization. The leader professes the business values and knows how to unite and focus its multidisciplinary management team.